So, you’re ready to take the leap and bring your business into the wild world of social media video.
Congratulations!
Your brand’s target audience is out there, just waiting to be reached. They’re yearning to discover the authentic content that only your brand can share. You just need to develop a strategy, find your unique voice and talk to them… consistently.
These are the building blocks that will help your true fans find you, engage with you, share your content to tell others about you and ultimately, spend with you.
You’ve seen the brands that are doing it right. They ooze personality out of every reel, consistently engaging, exciting and motivating customers. Their brands are instantly recognizable. But you have no idea how to make that happen for your own brand.
Let me help.
I know that letting someone else develop your brand on social media is a big step. But this is what I do.
And I can do it for you, too.
PRIOR WORK
FREELANCE CONTENT CREATION
Since July 2022, I’ve been working with Black Tap Switzerland, an over-the-top burger and shakes restaurant with 4 locations in Switzerland, (as well as locations in Las Vegas, Dubai and NYC) to produce 9 buzz-worthy videos a month for their Switzerland Instagram page.
For the monthly delivery of 9 videos, I research existing trends as well as develop original content ideas. Then, I develop our complete shooting plan, and upon approval, I film in their Geneva location one morning a month.
This is a high profile project with several layers of approval, as all of the videos must be shared with Black Tap’s NY Marketing team for final approval before posting.
SOCIAL MEDIA COPYWRITING
From Fall 2016 - March 2019, I've was the social media copywriter for Smithsonian Earth, a digital streaming service for Smithsonian natural history documentaries. I wrote 56 posts a week between Facebook, Instagram and Twitter-- the combined audiences for the platforms equaled over 300k followers.
My role was to work closely with the network Social Media Manager, who set overarching strategy, and then select the visual content and craft the copy for each post. For all video clips I also wrote SEO-friendly and engaging video titles. Throughout the week, I closely monitored the performance of each post-- constantly refining my own strategy to provide the best possible engagement and social response for Smithsonian Earth.
Given my extensive background in network television as well as experience in social media management, this project was a perfect example how my unique skill set came together to provide the best possible product for my clients, and resulted in a 2018 Webby Award honorable mention for Best Social Presence in the Education & Discovery category.
I was hired to revamp the Pinterest boards for travelandwildlifephotography.com. The client's goals were to:
Improve the overall aesthetic experience of their Pinterest Page—includes establishing a robust portfolio of boards, create custom-designed cover photos, re-writing all board descriptions and curating relevant content that pops.
Develop pinnable pins with text for their blogs
Find a "home" for all of their fantastic photography
And, of course, drive traffic back to their site
“We hired Chris to manage the social media for our restaurant group. She created the accounts and completely managed the creative and strategy for Facebook, Instagram and Twitter for about a year. She did an excellent job with very little oversight— developing a strategy and custom hashtag, creating content, running contests, creating videos and managing customer comments. I’d recommend her with confidence. ”
